200 Marketing Weapons

200 Marketing Weapons

by Jay Conrad Levinson These guerrilla marketing weapons should all be considered for promoting your product, service or website offline. Notice how more than half of them are free. 1.     Marketing plan 101. Your employees and reps 2.     A marketing calendar 102. A designated guerrilla 3.      Identity 103. Employee attire 4.     Business cards 104. Your social demeanor 5.     Stationery 105. Your target audience 6.     Personal letters 106. Your circle of influence 7.     Telephone marketing 107. Your contact time with customers 8.     A toll-free number 108. How you say "Hello" and "Goodbye" 9.     A vanity phone number 109. Your teaching ability 10.  The Yellow Pages 110. Stories 11.  Postcards 111. Sales training 12.  Postcard decks 112. Use of downtime 13.  Classified ads 113. Networking 14.  Per-order and per-inquiry advertising 114. Professional titles 15.  Free ads in shoppers 115. Affiliate marketing 16.  Circulars and flies 116. Media contacts 17.  Community bulletin boards 117. "A"-List customers 18.  Movie ads 118. Your core story 19.  Outside signs 119. A sense of urgency  20.  Street banners 120. Limited time or quantity offers 21.  A window display 121. A call to action 22.  Inside signs 122. Satisfied customers 23.  Posters 123. A benefits list 24.  Canvassing 124. Competitive advantages 25.  Door hangers 125. Gifts 26.  An elevator pitch 126. Service 27.  A value story 127. Public relations 28.  Backend sales 128. Fusion marketing 29.  Letters of recommendation 129. Barter 30.  Attendance at trade shows 130. Word-of-mouth 31.  Advertising 131. Buzz 32.  Direct mail 132. Community involvement 33.  Newspaper ads 133. Club and association memberships 34.  Radio spots 134. Free directory listings 35.  Magazine ads 135. A tradeshow booth 36.  Billboards 136. Special events 37.  Television commercials 137. A name tag at events 38.  A computer 138. Luxury box at events 39.  A printer or fax machine 139. Gift certificates 40.  Chat rooms 140. Audio-visual aids 41.  Forums 141. Flip charts 42.  Internet bulletin boards 142. Reprints and blowups 43.  List building 143. Coupons 44.  Personalized e-mail 144. A free trail offer 45.  An e-mail signature 145. Guarantees 46.  Canned e-mail 146. Contests and sweepstakes 47.  Bulk e-mail 147. Baking or crafts ability 48.  Audio and video postcards 148. Lead buying 49.  A domain name 149. Follow-up 50.  A web site 150. A tracking plan 51.  A landing page 151. Marketing-on-hold 52.  A merchant account 152. Branded entertainment 53.  A shopping cart 153. Product placement 54.  Auto-responders 154. Being a radio talk show guest 55.  A search engine ranking 155. Being a TV talk show guest 56.  Electronic brochures 156. Subliminal marketing 57.  RSS feeds 157. A proper view of marketing 58.  blogs 158. Brand name awareness 59.  Podcasting 159. Intelligent positioning 60.  A personal e-zine 160. A name 61.  Ads in other e-zines 161. A meme 62.  E-Books 162. A theme line 63.  Content provision 163. Writing ability 64.  Webinars 164. Copywriting ability 65.  Joint ventures 165. Headline copy talent 66.  Word-of-mouse 166. Location 67.  Viral marketing 167. Hours of operation 68.  eBay and other auction sites 168. Days of operation 69.  Click analyzers 169. Credit card acceptance  70.  Pay-per-click ads 170. Financing availability 71.  Search engine keywords 171. Credibility 72.  Google adwords 172. Reputation 73.  Sponsored links 173. Efficiency 74.  Reciprocal link exchanges 174. Quality 75.  Banner exchanges 175. Service 76.  Web conversion rates 176. Selection 77.  Knowledge of your market 177. Price 78.  Research studies 178. Upgrade opportunities 79.  Specific customer data 179. Referral program 80.  Case studies 180. Spying 81.  Sharing 181. Testimonials 82.  Brochures 182. Extra value 83.  Catalogs 183. Adopting a noble cause 84.  Business directories 184. Easy to do business with 85.  Public service announcements 185. Honest interest in people 86.  A newsletter 186. Good telephone demeanor 87.  Speeches 187. Passion and enthusiasm 88.  Free consultations 188. Sensitivity 89.  Free demonstrations 189. Patience 90.  Free seminars 190. Flexibility 91.  Articles 191. Generosity 92.  Columns 192. Self-confidence 93.  Writing books 193. Neatness 94.  Publishing-on-demand 194. Aggressiveness 95.  Workshops 195. Competitiveness 96.  Teleseminars 196. High energy 97.  Infomercials 197. Speed 98.  Constant learning 198. Focus 99.  Marketing insight 199. Attention to details 100. Yourself 200. Ability to take action